🎛️ How to Increase Sales & Get ROI: Social Media & TikTok

It’s our final week of the March theme: How to Increase Sales & Get ROI.

If you’re not posting on social media, you’re leaving money on the table. TikTok, Instagram Reels, and YouTube Shorts are FREE ways to get booked gigs.

But here’s the catch: posting random EDM tracks over your clips doesn’t work anymore.

What Works in 2025?

• ✅ Raw DJ footage & crowd reactions – Show people dancing and having a blast. Hire a videographer (tip below) or set up a tripod and film your event. Do NOT overdub music. People want to see and hear the real energy.
• ✅ Show yourself DJing & emceeing – People want to see YOU in action.
• ✅ Room transformations – Before & after setup videos get massive engagement.

How Should I Film It?

• ✅ Hire a videographer – Even if you don’t offer videography, it’s worth hiring someone to capture clips. Offer clients a free recap video in exchange for filming—9 times out of 10 they’ll say yes.
• ✅ Use the best camera you have – Crisp visuals matter. Your iPhone may actually be your best option. If you have a pro camera, use it. 360 cameras are cool, but most still lack quality. The current best option is the Insta360 RS 1-Inch (and we’re hoping for an upgrade).
• ✅ Room audio > overdubbed tracks – Let people hear the real energy. Want to learn how to capture great room audio? Check out Dave’s video!

Need Inspiration?

Check out top DJ content creators like Nick Spinelli, Jack Kristian, Matt Savage, and our very own Dave Gordon.

Dave has been posting on TikTok for almost 2 years. He’s now at nearly 30k followers and recently booked 3 weddings purely from TikTok content.

Social media is free marketing — use it.

🔗 Check out Dave’s TikTok for ideas:
Dave’s TikTok