It’s our last week of the March theme - How to Increase Sales and get a ROI. This week, If you’re not posting on social media, you’re leaving money on the table. TikTok, Instagram Reels, and YouTube Shorts are FREE ways to get booked gigs! But stop posting random EDM tracks over your clips—that doesn’t work anymore.
What Works in 2025?
✅ Raw DJ footage & crowd reactions – Show people dancing & having a blast! Hire a videographer (tip below) or put your camera on a tripod and film the event. When you post the footage, DO NOT overdub a song overtop. People want to see AND hear what’s going on.
✅ Show yourself DJing & emceeing – People want to see YOU in action.
✅ Post room transformations – Before & after setups get tons of engagement.
How should I film it?
✅ Hire a videographer – If you don’t offer videography as an option in your company, it can still be super useful to hire someone to come shoot clips at your events. Offer your clients a free recap video in exchange for filming and 9 times out of 10 they will be super happy for a free video.
✅ Use the best camera you have – Crisp visuals matter. In many cases your iPhone could be the best option. If you have a professional camera, use it! 360 cameras are cool too, but the quality is lacking in most of them. Hoping for an upgraded version of the Insta 360 RS 1-Inch which is the current best option.
✅ Room audio > Overdubbed tracks – Let people hear the real energy of your event. Want to learn how to film the perfect room audio of your events? Check out Dave’s video!
🎥 Need inspiration? Check out top DJ content creators like Nick Spinelli, Jack Kristian, Matt Savage, and even our very own Dave Gordon! Dave has been posting on TikTok for almost 2 years. He’s now at almost 30k followers and recently booked 3 weddings purely from his TikTok content. Social media is free marketing—use it!
🔗 Check out Dave’s TikTok for ideas: